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Posted by on Mar 7, 2014 in Articles

Articles Written by Bob Bentz

Articles Written by Bob Bentz

***CLICK ON THE HEADLINE BEFORE READING***   Some of the published articles by Bob Bentz. 3/14/18 — WVU Marketing Communications Podcast What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. 12/28/17 — Mobile Marketing 2018 Bob Bentz, author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com) gives an overview of mobile marketing in this speech to his students in COMM 4318 — the graduate level course in mobile marketing at the University of Denver. 8/18/17 — Mobile Geo-Targeting for Trade Shows Given all the high costs of attending a trade show, it’s critical that you attract all the right people to your booth. That’s where geo-targeting comes in. 2/15/17 — Keeping Students Up to Date by Publishing Textbook In 2014 he was teaching Mobile Marketing and started writing supplemental materials for the course as mobile marketing is a constantly evolving field. By the end of the quarter, he had over 100 pages...

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