Articles Written by Bob Bentz

***CLICK ON THE HEADLINE BEFORE READING*** Some of the published articles by Bob Bentz. 6/21/21 — Everipedia Listing for Bob Bentz Bob Bentz is listed on Everipedia and recognized as an author and entrepreneur.  3/14/18 — WVU Marketing Communications Podcast What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. 12/28/17 — Mobile Marketing 2018 Bob Bentz, author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com) gives an overview of mobile marketing in this speech to his students in COMM 4318 — the graduate level course in mobile marketing at the University of Denver. 8/18/17 — Mobile Geo-Targeting for Trade Shows Given all the high costs of attending a trade show, it’s critical that you attract all the right people to your booth. That’s where geo-targeting comes in. 2/15/17 — Keeping Students Up to Date by Publishing Textbook In 2014 he was teaching Mobile Marketing and started writing supplemental materials for the course...

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