Articles Written by Bob Bentz
***CLICK ON THE HEADLINE BEFORE READING***
Some of the published articles by Bob Bentz.
3/14/18 — WVU Marketing Communications Podcast
What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile.
12/28/17 — Mobile Marketing 2018
Bob Bentz, author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com) gives an overview of mobile marketing in this speech to his students in COMM 4318 — the graduate level course in mobile marketing at the University of Denver.
8/18/17 — Mobile Geo-Targeting for Trade Shows
Given all the high costs of attending a trade show, it’s critical that you attract all the right people to your booth. That’s where geo-targeting comes in.
In 2014 he was teaching Mobile Marketing and started writing supplemental materials for the course as mobile marketing is a constantly evolving field. By the end of the quarter, he had over 100 pages written. Bob realized he had 1/3 of a textbook done and wanted to complete it.
7/8/16 — Types of Mobile Display Advertising
High-profile advertisers prefer rich media mobile ads because they create an exciting and engaging user experience that conveys the advertiser’s message with greater recall.
6/10/16 — Mobile Video
With the advent of large data packages and prolific Wi-Fi, consumers are watching video regardless of whether they are in their home, at the office, or on the go.
4/27/16 — Smart Business
Never before has a medium offered better laser-focused targeting than mobile and digital does when it comes to finding your best customer, at the best time, when they are most likely to buy.
3/23/16 — Crafting a Great Marketing Text Message
The cellphone you own today is your digital DNA.
8/11/15 — Smart Pizza Marketing PODCAST INTERVIEW
In this episode with Bob Bentz, we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business.
7/18/15 — There is no Prime Time Anymore
A mobile advertisement at 9 AM is worth the same as a mobile advertisement at 9 PM. You’ve reached essentially the same number of people and you’ve received similar engagement and acquisition.
When it comes to time spent with media, mobile gets 24% of the market, yet only 8% of the overall ad spend!
3/15/15 — Sales: Is the Cold Call Dead?
All I know is that it’s not what your batting average is, it’s how many hits you get.
1/10/15 — FREE ADVERTISING No More
What the dark post offers your business is the ability to do A-B testing. You can test various pictures and copy and make sure you are using the best advertisements to the most highly targeted audience.
Facebook compiles its information from a variety of sources and it’s not as simple as what you’ve LIKED on Facebook or the content you’ve posted.
The Glory Days of advertising are here now. And, they are here now because of mobile and its unique ability to provide geo-targeted mobile advertising.
10/20/14 — FoodService.com
With responsive design and adaptive design, you can simply create one website and it will render properly on the smartphone, feature phone, tablet, or desktop.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada.
6/6/14 — National Apartment Association
3/19/14 — BobBentz.com
Playing Baseball: The Cuban Way
1/16/14 — iMedia Connection
My 59 Top Text Message Marketing Tips
12/29/13 — BobBentz.com
Abused, Shot, Neglected: The Story of Pilgrim
12/04/13 — iMedia Connection
How to Take Advantage of Mobile Advertising Bargains
10/22/13 — Pizza Marketplace
What to Consider with Mobile Ad Purchasing
6/21/13 — iMedia Connection
MOBILE ADVERTISING: It Doesn’t Have to be Witchcraft
12/24/12 — iMedia Connection
Verizon Announces End of 900 Number Billing
11/26/12 — Quick Serve Restaurants
76 percent of restaurants searches are done while on the go and 51 percent of them are searching while in their cars.
11/8/12 — Site Pro News
Your Business: It’s Not a Pretty Site
Studies show that the mobile searcher is actually closer to making a buying decision than the desktop searcher.
10/2/12 — Business 2 Community
4/16/12 — iMedia Connection
Ben Franklin Loves Beer
12/23/11 — Mobile Marketing Profits
Santa Claus Needs Mobile Marketing
12/16/11 — iMedia Connection
All I Want for Christmas is a QR Code
10/21/11 — PR Web
How to Maximize the Effectiveness of a Retail QR Code
8/1/11 — Radio Ink
Text Messaging: The Stunning Statistics
6/23/11 — The Radio Muse
Radio Cashes in on Love
1/25/10 — Telemedia 360
When it comes to disaster relief for earthquake victims in Haiti, Americans are phoning it in at a record pace.
11/17/09 — Marketing Profs
Mobile Coupons: Your Message on the Move
10/14/09 — iMedia Connection
A Starter Guide to Mobile Coupons
7/6/09 — Adotas
Michael Jackson and Text Messaging
5/18/09 — Adotas
Mobile Marketing is Opt-In Marketing
7/14/08 — Adotas
Can SMS Get McCain Elected?