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Posted by on Jan 15, 2014 in Portfolio

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing is the most powerful medium ever invented. — New York Times It’s been several years since The New York Times first made this statement, but it’s finally starting to come true. My company, Advanced Telecom Services (now known as ATS Mobile), has been in the business of mobile marketing since 2006.  Our entrance into the mobile business was a unique one — custom ringtones on your mobile phone. In 2002, I visited the London office of ATS and learned about a new phenomenon in the UK called ringtones.  At the time, the UK was about three years ahead of the USA in terms of mobile use.  We missed that market in the UK, but I vowed that we would not miss it in the US.  Our ringtone sites grew to over 60,000 members per month each paying $9.99 per month to obtain up to ten ringtones and five cell phone wallpapers. When we sold the ringtone business in 2006 to a publicly traded company in Ottawa, we...

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