Mobile Marketing Expertise: Bob Bentz
The following information was provided to a series of questions from a trade show that ultimately hired me to be a speaker. I thought it might be helpful to those of you seeking an experienced mobile marketer for your upcoming event. I have been involved in mobile marketing since its infancy. In the late 1990’s, mobile marketing in Europe was about 3 years ahead of North America. By virtue of my company having an office in the United Kingdom, Ireland, Czech Republic, and Slovakia, I was made aware of the industry long before most Americans. In 2002, based on success we had seen in Europe, we began one of the first ringtone businesses in the USA. Four years later, this business was sold to a publicly traded company in Canada. Based on that experience and knowledge gained, I began working with companies to provide mobile marketing agency solutions. In October, 2013, our company sold its Cars2Go business to publicly traded AutoByTel. Cars2Go is a suite of mobile marketing solutions...
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