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Posted by on Sep 8, 2014 in Portfolio

Mobile Marketing Expertise: Bob Bentz

Mobile Marketing Expertise: Bob Bentz

The following information was provided to a series of questions from a trade show that ultimately hired me to be a speaker.  I thought it might be helpful to those of you seeking an experienced mobile marketer for your upcoming event. I have been involved in mobile marketing since its infancy.  In the late 1990’s, mobile marketing in Europe was about 3 years ahead of North America.  By virtue of my company having an office in the United Kingdom, Ireland, Czech Republic, and Slovakia, I was made aware of the industry long before most Americans. In 2002, based on success we had seen in Europe, we began one of the first ringtone businesses in the USA.  Four years later, this business was sold to a publicly traded company in Canada.  Based on that experience and knowledge gained, I began working with companies to provide mobile marketing agency solutions. In October, 2013, our company sold its Cars2Go business to publicly traded AutoByTel.  Cars2Go is a suite of mobile marketing solutions...

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Posted by on Jan 15, 2014 in Portfolio

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing is the most powerful medium ever invented. — New York Times It’s been several years since The New York Times first made this statement, but it’s finally starting to come true. My company, Advanced Telecom Services (now known as ATS Mobile), has been in the business of mobile marketing since 2006.  Our entrance into the mobile business was a unique one — custom ringtones on your mobile phone. In 2002, I visited the London office of ATS and learned about a new phenomenon in the UK called ringtones.  At the time, the UK was about three years ahead of the USA in terms of mobile use.  We missed that market in the UK, but I vowed that we would not miss it in the US.  Our ringtone sites grew to over 60,000 members per month each paying $9.99 per month to obtain up to ten ringtones and five cell phone wallpapers. When we sold the ringtone business in 2006 to a publicly traded company in Ottawa, we...

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