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Mapping the Customer Journey: Turning Insights into Conversions
Understanding how customers interact with your brand is no longer optional; it’s essential. In today’s data-driven world, businesses that succeed are those that deeply understand their audiences and act on those insights. This is where customer journey mapping becomes...
From Clicks to Customers: Mastering Performance Marketing
In today’s data-driven digital landscape, marketing success is no longer measured by impressions alone. Businesses want real results, clicks that convert into customers, and campaigns that deliver measurable value. This is where performance marketing takes center...
Programmatic Advertising Explained: How It Works & Why It Matters
“Programmatic advertising” has become one of those phrases everyone in marketing seems to use; sometimes like a badge of modernity, sometimes like a black box nobody wants to open. But here’s the simple truth: programmatic advertising is just the automation of buying...
Instagram Hacked? – Good Luck Getting Your Account Back
Bad customer support can be infuriating. And, with Instagram, there really appears to be no customer service at all--at least from human beings. Just bots that answer your message. Here's the ridiculous saga of how my Instagram account got hacked and I received no...
Purplegator Provides Solution to Truck Driver Shortage
There is a current shortage of 43,000 truck drivers in the United States and recruiting truck drivers has become a major pain for human resources directors at both trucking companies and companies that rely on truck drivers to move their goods. Fortunately, there's a...
Bob Bentz New Book about Mobile Marketing
Author Bob Bentz discusses his new book about mobile marketing, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. The book can be purchased at Amazon or at RelevanceRaisesResponse.com.