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The following information was provided to a series of questions from a trade show that ultimately hired me to be a speaker. I thought it might be helpful to those of you seeking an experienced mobile marketer for your upcoming event. I have been involved in mobile marketing since its infancy. In the late 1990’s, mobile marketing in Europe was about 3 years ahead of North America. By virtue of my company having an office in the United Kingdom, Ireland, Czech Republic, and Slovakia, I was made aware of the industry long before most Americans. In 2002, based on…

If you own a jewelry store, the Treasure Text event from ATS Mobile, is one of the best promotions that you can possibly make. It is great publicity and you’ll likely get your investment back that same day in ring sales….

If you’ve ever wondered what geo-conquesting was (and who hasn’t), Bob Bentz has an explanation….

I’ve been a baseball coach for over twenty years. Most years, I coached a local team, an all-star team, and a travel team. So, I’m not biased one way or the other. I see the value in almost every level of baseball. Today, there are many threats to baseball. The recent success of the Taney and Jackie Robinson Little League teams are exceptions to the rule; kids in the inner cities are not playing baseball like they used to with some notable exceptions. Another threat is the growing popularity of lacrosse. I, for one, live in a town where…

Clint Hurdle, former commissioner of the Phillies Dream Week and current manager of the Pittsburgh Pirates, gives Bob Bentz props for a great defensive…

As a follow up on the article about Cuban professional baseball, author Anthony Wayne contributes this story about how he got a chance to play baseball with a group of Cuban men during a recent vacation in Havana. An American Playing Baseball in Cuba (Not the Other Way Around) Cubans also love soccer too, but baseball is clearly Cuba’s game. The next day, after my trip to see Industriales de Habana play, I was invited to play real baseball at a park in Havana with a group of Cubans that I had met in Old Havana and at the…