Online Interviews and Quotes from Bob Bentz
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Published online articles that have featured quotes from Bob Bentz. I am happy to provide interviews to bloggers and online publishers; all I ask for in return is a simple link back to our site.
8/15/17 — Expert Tips on Text Message Marketing
“When doing B2B SMS marketing, send your text messages five minutes before the top of the hour. Why? That’s when busy executives are preparing for their next meeting and have a few minutes of down time to check their text messages.”
7/12/17 — Most Important KPIs
I rely on the early stage KPI of shares. A share is a vote for your company or your content so it is far more powerful than a Like or comment.
7/11/17 — Get to Know Bob Bentz
When SEO became an art, I became very intrigued and studied it every night.
6/21/17 — Social Media Dont’s
Sure, some people may stop following you if they feel you update too often, but I’d gladly trade losing a few followers for the added benefits that Tweeting many times per day brings to your brand.
6/9/17 — Video Marketing Tips
Mobile has taken over, and attention spans on mobile are short and getting even shorter. Make sure your video attracts immediate attention.
6/6/17 — Omnichannel Retailing
When it comes to an omnichannel approach, Starbucks is a company that clearly gets it.
5/31/17 — Expert SEO Tips
The single most important thing that a small business or freelancer can do is to get the title tags right.
5/31/17 — Kabbage
“The best thing about running your own business is seeing the growth of the employees. I find it rewarding even when they leave the company if it is indeed for a better opportunity. Nothing else even comes close to knowing you’ve made a difference in another person’s life.”
I ask candidates right away if they visited our website.
5/10/17 — Instagram Tips for Millennials
Although Instagram is a visual platform, use all 2,000 words on the description as most business rarely use this feature.
5/8/17 — Hodges University
“Having an MBA doesn’t guarantee success, but it is a nice bonus that, in the employer’s mind, takes away some level of risk in hiring you.”
5/3/17 — How to End Annoying Robocalls
“Your phone number is available so many places. Ever buy anything online? You probably gave your phone number. Loyalty card at the grocery store? It’s likely tied to your phone number.”
4/30/17 — USA Today
“We are living in the day of big data,” telecom guru Bob Bentz told me. “Your phone number is available so many places. Ever buy anything online? You probably gave your phone number. Loyalty card at the grocery store? It’s likely tied to your phone number.
4/24/17 — Video Marketing Tips
“If your video doesn’t send your message within 6 seconds…Go back and re-do it.”
4/20/17 — NBC News
Since calls are nearly free over the internet, the businesses are hoping for that one rare response that will earn them a profit.
4/6/17 — West Virginia University
“The days of the Mad Men era are gone. Retainers for mobile and digital are uncommon, and you have to perform on every promotion, or you may not get another chance.”
“Baseball managers should have three timeouts per game, just like other sports,” Bentz said. “Three visits to the mound or three visits to talk to the hitter or baserunner — once those are used, no more stoppages.”
3/28/17 — App Institute
The beauty of mobile advertising is that you don’t need Hollywood production values; a simple mobile phone video can work!
3/3/17 — Who Let the Office Dogs Out?
“I am confident that the inclusion of dogs in the office is net positive.”
2/27/17 — My Side Hustle: Ballpark Sweaters
“A lot of people have great ideas, but never take a chance to implement them. A great idea is useless if you aren’t willing to take a chance.”
2/15/17 — Things Sports Parents Need to Stop Doing
“If they need to talk to the coach about any issues, do it after the game is over, not before or during.”
“We were able to actually draw a perimeter around the college campus and only serve ads to those people who resided within the college campus.”
1/31/17 — 20+ Weirdest Job Interview Questions
What is a quarter of a half?
1/30/17 – 120 Best Interview Questions
I ask this question because math is a fundamental skill that employees need when it comes to analyzing the success of advertising campaigns.
1/17/17 — Online Reputation
A business should respond to all complaints and calmly give their side of the story.
1/3/17 — Best Inbound Marketing Tactics
While creating a list of opt-ins may seem to be a daunting task, it is precisely why text message marketing works so darn well – people are ASKING to receive your advertising!
1/1/17 — New Year’s Business Resolutions
My New Year’s Resolution is to get out of the office more and find that talent, so I don’t have to advertise when we have an opening.
12/16/16 — Improve Your Instagram Advertising
“Instagram offers 2000 characters in the description, most of which are never used by most. For a business, however, it makes sense to take advantage of a lot of the copy that is available. By using more keywords and more hashtags in the description, it makes it far easier for the post to be found by new prospective customers.”
12/12/16 — How to Get a Job in Marketing
“Take advantage of your fellow alumni who look back fondly on their college days and want to meet recent graduates to get an update on what is happening on campus,”
12/8/16 — The Future of Marketing
When it comes to mobile advertising, you are going to see an increased use of video in digital. They will be short 6 to 15 seconds in length and production value will not necessarily have to be of Hollywood quality.
With geo-conquesting, we can bid high to programmatically show up in apps and on mobile websites at a specific geographic location.
I ask candidates right away if they visited our website. If they say yes, I ask them specific questions about what they learned from the website. In many cases, I get, ‘I scanned it quickly’ or ‘I didn’t have time.’ What? You’re unemployed and you didn’t have time? With either of these answers, I can’t get rid of the candidate any quicker.
11/16/16 — How to Cut Costs
“Paying mileage for long trips doesn’t make sense. It’s often much cheaper to rent a car and just pay for the gas!”
11/11/2016 — Forbes
“Instead of having the book signing at a book store, I had it at my favorite pub instead. The result was attendance by over 150 people and over 50 books sold. I don’t think I could have done that at a book store.”
10/11/16 — How to Write a Resume
“My favorite one described his job at a restaurant as follows: ‘After cleaning out the bank, I went home happy at night.’ I think what he meant was cleaning out the ‘back.’ Cleaning out the bank probably would be a problem.”
10/10/16 — Facebook Ads for Small Businesses
“Creating an advertisement for Facebook involves six elements if the advertisement is going to appear in the preferable News Feed section.”
10/6/16 – –Huffington Post
When it came to naming my new 354 page book about mobile marketing, I wanted a catchy title, but I also wanted to have the important keywords in the subtitle to attract those people that would search for a book on this subject on Google or within Amazon.
Bentz founded a company called Advanced Telecom Services to assist 900 number entrepreneurs, and soon he’d helped launch phone lines that look like a preview of today’s most popular websites.
10/3/16 — The Rise and Fall of the 1-900 Number
“There were many high-level, legitimate uses of 900 numbers that never really got the publicity. The scam artists got all the publicity.”
9/26/16 — Launching an App
This (video) will make it stand out from the other two million apps in the App Store and make consumers far more likely to engage and eventually download your app.
9/15/16 — 4 Benefits of Talent Acquisition
“Talent acquisition means attracting passive candidates, rather than active candidates. This is important because passive candidates aren’t looking for a job, since they already have one. That’s why passive candidates are usually superior.”
Why advertise in print or radio when the majority of your dollars will be wasted? With mobile, you can target just those people in your immediate geo-targeted area.
The biggest mistake I see small businesses make is not in the keyword targeting, but in the product description.
9/4/16 — Capitalize on Micro-Moments
“When people search for something on mobile, it’s often because they are out and about and want something now.”
8/25/16 — The One App I Can’t Live Without
According to Bentz, the Waze app “gets you to your location on the most expedient route,” something that benefits business owners meeting clients in new locations.
8/22/16 — Small Business Website
For small businesses that don’t have a lot of local competition, this effort alone might get you on the first page of Google.
8/15/16 — Mobile on the Mind
One of the biggest disrupters is showrooming. It’s incredibly frustrating for a retailer to engage a shopper in-store, only then to have them search and find a cheaper price online.
8/12/16 — Optimize Your First Sales Meeting
One of my first managers told me that you always need to take a customized, written proposal to a first meeting, and many years later, I still always do that.
8/8/16 — AARP
LinkedIn is a job seeker’s best friend because it avoids gatekeepers—the guard dogs of important executives.
8/1/16 — Mobile SEO
While many elements that are critical in search engine optimization for desktop are the same as mobile, there are some definite differences when optimizing a mobile website.
7/1/16 — TIC Beat
“no tener miedo de usar el mismo contenido más de una vez. Si funcionó una vez, utilízarlo de nuevo. Un tweet que fue efectivo puede ser utilizado muchas veces hasta que se produce la disminución de la participación”.
7/1/16 — Downtown Riverside, California
“If you can only do one thing, do a very narrow cast of your advertisement to a highlytargeted Facebook audience.”
6/26/16 — 10 Tips on Social Media Content
“Don’t be afraid to use the same content more than once. If it worked once, use it again. This is more true on some social media sites than others.”
We also talk about Bob’s interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of PurpleGator, a highly successful mobile agency out of Philadelphia.
“Banks are willing to lend money, but only if the small business owner agrees to personally guarantee it. This is a big problem for small business owners, because their larger competitors have access to capital without such guarantees.”
5/24/16 — The Label: Small Business
“In fact, small business owners should be embraced by the public and the government for what they do–take risks.”
5/22/16 — 69 Best Digital Marketing Tips
“With geoconquesting, we can draw a perimeter around the retail location of your competitor and serve ads to those customers within that retail store perimeter.”
5/13/16 — Cold Calling Tips
“I wanted to see if it would make sense for us to have a quick conversation to find out more about it.”
“A small business owner is never completely on vacation so there I was on the ocean floor participating in a conference call!”
4/13/16 — Cision
“If you are trying to reach busy business persons, send your social media messages, especially tweets, at three minutes before the top of the hour. Why? That’s when busy executives are waiting for their next meeting to start and are checking their social media accounts.”
3/16/16 — Flex Jobs
“We found that people start to get tired in mid-afternoon, and exercise helps people get over that slump.”
3/14/16 — University of Denver
On writing my book Relevance Raises Response — “I began supplementing the [class’s assigned] book by writing my own content to bring the book up-to-date with the current developments and trends in the industry.”
3/13/16 — E-Commerce Bytes
“On Instagram, users seem interested in every photographic post, whether it is from their friend or a celebrity crush.”
3/9/16 — Fit Small Business
“I ask it because math is a fundamental skill that employees need when it comes to analyzing the success of advertising campaigns.”
2/24/16 — Industrial Weigh & Measure
“There has never been a more powerful marketing medium for businesses than Facebook.”
“It takes six months to build a sufficient amount of followers to the point where you get bottom line results.”
1/22/16 — Mobile App Marketing Tips
“Too often, a company spends all of its money on developing an app and does not reserve any money
for marketing the app. That is a rookie mistake.”
1/22/16 — What to Do For Media Attention
“After responding, find the author and contact them via LinkedIn. You’ll be more likely to be chosen if you already have a relationship with the author.”
1/20/16 — How to Redesign a Website
“For many websites, RWD achieves a reasonable balance between mobile-friendliness and ease of implementation.”
1/4/16 — Mobile Marketing Trends 2016
“People are inherently lazy and they aren’t going to read if they can be entertained with a video.”
12/24/15 — Why Outsource Payroll
“The primary benefit is not having to keep up with the changing rules and regulations.”
12/13/15 — Winning Awards
“An industry award is a lot more than just winning a glass trophy!”
12/4/15 — Expert Online Marketing Tips
“A local restaurant, for instance, can promote just to the zip codes where it draws from.”
12/3/15 — Social Media Content Management
“A tweet that was effective can be used many times over until it produces diminishing engagement.”
11/27/15 — Small Business Marketing on the Move
Purplegator discovered that a lot of people driving from Southern California hadn’t made accommodation plans for their arrival in Vegas, so the company geo-fenced sections of the highway that lead to the city, sending ads for the hotel through the Waze directions app which users could click on and be led to the hotel to make their booking.
11/25/15 — The Street.com
“People carry their smartphones everywhere they go. Now, in addition to being their primary device for music, taking pictures, and accessing the internet, the smart phone can now also be their wallet.”
11/24/15 — Business News Daily
Pins on Pinterest have the longest shelf life of any of the social media sites. They will drive traffic to a business website often for years, because of this reincarnation feature.
11/5/15 — Marketing Mojo
“Engagement on Instagram has been 4x greater than our already successful Facebook marketing.”
10/27/15 — My Corporation
“I’ve always known it, but over the years, it I have become even more aware that “Our People are Our Greatest Resource.”
10/1/15 — DIY SEO Tips
Be sure you are listed on local sites that are mobile-centric such as Yelp and Foursquare.
9/23/15 — Top B to B Sales Tips
A handwritten note shows that you have taken the time to establish a relationship and it’s not just a copy of an email you’ve forwarded to hundreds of others. You’ll get a chance to pitch to them after they’ve received your direct mail letter.
“With Facebook, there’s no waste in that you can target just your trading area and not the entire city.”
8/17/15 — B to B Content Marketing Strategies
LinkedIn is a great place to post your content, but I’m starting to see it get a bit crowded.
8/5/15 — Email Etiquette
7/28/15 — My Corporation
7/23/15 — Best Time to Send App Push Messages
If you are trying to reach business persons, try sending your messages 3 minutes before the top of the hour. Why? That’s when busy executives are waiting for their next meeting to begin.
7/22/15 — B2B Marketing Advice
LinkedIn is a great place to post your content, but I’m starting to see it get a bit crowded.
7/19/15 — Productivity Tools
With Buffer App, you can work on your social media posts just once per week and set them up to go for the rest of the week.
7/18/15 — Your Resume
“Except for obtaining an entry level job, your GPA is meaningless. It offers no indication of whether you will have a positive ROI for our company.”
7/16/15 — Business Growing Pains
We found one [business] where you could receive faxes for free, and we found one where you could send faxes for free. So, we received from one service and sent from the other one! FREE!
7/8/15 — Things to Take Off Your Resume
“Except for obtaining an entry level job, your GPA is meaningless. It offers no indication of whether you will have a positive ROI for our company.”
7/8/15 — How to Increase Your Marketing ROI
Bob Bentz, president of ATS, suggests sms marketing as a good way to boost your ROI, as the read rate is 4x than of email messaging.
7/7/15 — How to Increase Your Profit Margins
Mobile isn’t getting its fair share (24% of time spent with media, but only 8% of ad dollars) right now so there are real bargains available.
7/1/15 — Business Info Guide
5/4/15 — Starting a Business Blog
Nothing sends a worse message about a business website when a prospect sees that the blog hasn’t been updated in a year.
4/23/15 — How to Use a Blog for Business
I cringe when I go on a business website and the blog is neglected and it gives me the feeling that the business is not on top of its game.
4/22/15 — Future of Digital Marketing
The changes you will see in coming years for digital and mobile marketing is a move toward more video. And, that video will be increasingly short to match the short attention spans of consumers. Expect to see 7 second commercials online and on video.
3/22/15 — Favorite Content Marketing Tools
My favorite content marketing tool is to get quotes from numerous experts about a particular topic.
3/2/15 — Rasmussen College
“An adaptive design site, on the other hand, detects the type of device being used and will change to fit an ideally predetermined set of screen sizes,” Bentz says. “It then delivers the best possible version to each device.”
1/13/15 — Facebook Advertising
“Most industry experts anticipate it going to just 1.5 percent in 2015.”
11/20/14 — Business Productivity Tips
The only time I feel limited by mobile is if I’m on a site that isn’t mobile friendly!
9/24/14 — Generation Text
“Millennials often don’t want to make phone calls, and many people are afraid of the ‘sales pitch.’ “
9/16/14 — Secrets of Small Business Success
I can say that no employee of our company has ever missed one of their kids’ after-school sporting events. That’s something we can provide that large companies can’t.
9/8/14 — Book More Brides
Millennials often don’t want to make phone calls, and many people are afraid of the ‘sales pitch.’ The Text Anytime option allows you to capture the lead when they’re on your mobile site and answer questions in a medium they respond to.
8/19/14 — Workopolis
If they get it wrong, but say the wrong answer with authority, I just may continue to consider them.
7/23/14 — IT Business Canada
“Text messaging is the least sophisticated of what we do but it’s the most affordable”
7/21/14 — CBS 3 Philadelphia
For managers, I could care less what your GPA was.
6/19/14 — American Express Open Forum
Our interns have real jobs and make a real contribution to the company; they aren’t fetching lunch for the boss.
5/13/14 — Business News Daily
“With GoToMeeting, at any time, you can share your screen and turn the steering wheel over to the customer to do the work”
We have been having great success for our mobile marketing clients with Facebook advertising.
4/18/14 — Why did You Start Your Business?
we started our business to provide business to business premium rate services
4/14/14 — How to Generate a Business Idea
Getting out is key; if you lock yourself in the office all day, you won’t see what is new in the world.
3/19/14 — Self Employed King
I am aware of at least one good sale that came from a customer that read our quote about geo-location mobile advertising.
3/4/14 — Favorite Content Marketing Tools
You’ll get bonus readers from the link and it will also help your SEO!
If [new hires] are always looking to further their knowledge about the industry by asking to attend trade shows or go to local networking events. Then, I can see they want to make a career out of our business.
1/14/14 — Mobile Industry Expert Predictions
The beauty of geo-fencing in mobile ad buys is no waste.
1/14/14 — Huffington Post
“If [new hires] are always looking to further their knowledge about the industry by asking to attend trade shows or go to local networking events. Then, I can see they want to make a career out of our business.”
12/31/13 — Employment Crossing
…once a person gains experience, their GPA is not nearly as important as their work experience.
12/14/13 — Jennings Wire
“What is a quarter of a half?”
11/5/13 — Self Employed King
When I get a call from a previous contact, I bring up their profile on LinkedIn and there I have the details of our previous meetings.
9/26/13 — PPAI Publications
It is rare in our business for our salespeople to call a prospect and have them say: “I need your product right now.”
9/19/13 — Computerworld
“when the game is on the line, you want a seasoned systems software engineer that can pull the game out, often in a do-or-die situation.”
8/23/13 — Deseret News
“It was red and it was fast,”
7/16/13 — Affiliate Help: How to Make Money Online
I started one of the first ringtone sites in the USA called Ringingphone.com.
6/18/13 — Baseball Star Andrew Austen
“Andrew Austen is just a great kid,”
5/5/13 — CEO Blog Nation
It has only been in this past year when we’ve decided that the name “ATS Mobile” better reflects our company goals, but note that we kept the acronym “ATS” in the company name to reflect the 24 years of successful business-something no Other Company in the mobile marketing business can claim.
We were seeking a generic sounding name that would stand the test of time as the company evolved.
4/1/13 — The ALIVE Experience
…people in his office play basketball at 12:30 p.m. on Fridays in the spring and summer.
3/29/13 — Business News Daily
Nominating a ballplayer that I’d like on my business team. — Every business needs somebody to do the dirty work and catcher is the position with the most dirty work.
2/19/13 — Inc.
people in his office play basketball at 12:30 p.m. on Fridays in the spring and summer.
1/23/13 — Idea Mensch
When I look at other companies in our industry who were once strong competitors, they disappeared because they didn’t keep re-inventing themselves like we have.
12/27/12 — Business Interviews
Being a small business technology company is not easy, especially as rapidly as technology has changed over the past twenty years.
11/20/12 — Inc.
The tax code also needs to be simplified and loopholes closed, because at the end of the day wealthy people do pay less, percentage-wise, than the middle class.
6/6/12 — Page One Power
I’ve learned about telecom, but my passion has always remained in media.
On average, Bentz said, his research shows that a custom QR Code will elicit 2.4 times more scans than a standard QR Code.
6/23/11 — Radio Cashes In on Love
Users will start going steady and drop out of the online dating pool for a while, but then they breakup three months later and are back using the service again.
6/13/11 — Hip to Be Square
One of the raps against QR codes has been that it is nothing more than a square box of squiggly black and white lines that don’t represent one brand over another,
6/3/11 — Executive Leaders Radio
Radio interview with Bob Bentz on WIFI-AM and other talk radio stations.
We got an 11% return rate on the Super Bowl promotion.
12/10/10 —Dating on the Go
Podcast interview with Bob Bentz on online dating affiliate programs.
6/8/10 — Toilet Paper Entrepreneur
I am looking for applicants that answer the question positively and confidently.
1/29/10 — Columbia News Service
“There’s no question that there’s been a decline,”
12/8/09 — Nightclub & Bar
Nightclubs have been a very good market for us because customers are young, likely don’t have a landline phone, and are very mobile and not e-mail oriented,
10/31/08 — Los Angeles Times
If you’re waiting for the bus, you can be finding a date.
10/15/09 — Telemedia News
Thanks to a much improved 900 number business climate, Canada has recently been a hot bed of activity for Call TV programs which are relatively new to the North American market.
12/2/03 — The Free Library
ATS is handling calls for an instant win sweepstakes that allows callers to vote on a new ailment for Hasbro’s “Operation” game.
12/15/94 — Money magazine
Bob Bentz, author of Opportunity Is Calling: How to Start Your Own 900 Business (ATS Printing, $29.95; 800-247-1287), estimates that about 80% of the lines sponsored by entrepreneurs have failed within three years.
7/9/92 — Philly.com
This type of pitch is catering to dreamers,