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Posted by on Feb 26, 2016 in Blog, Portfolio

With Mobile Marketing, None of Your Advertising is Wasted

With Mobile Marketing, None of Your Advertising is Wasted

MOBILE MARKETING SECRETS REVEALED 9 Strategies to Help Your Business Laser Target Prospects and Sell More “The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA.” So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator. King of Prussia, PA – Today, author Bob Bentz announced that he will be giving away the first chapter to his new 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing for free. Marketers that want to download the first chapter of the book should visit: http://RelevanceRaisesResponse.com/free-mobile-marketing-book The book covers all aspects of mobile marketing and is broken down into nine chapters covering the most important aspects of mobile marketing today. 1. Introduction to Mobile (FREE!) 2. Advantages of Mobile 3. Mobile-Optimized Websites 4. Text Message Marketing 5. Social Media 6. Mobile Advertising 7. Mobile Apps 8. Mobile Commerce 9. The Future of Mobile Although Bentz is an adjunct...

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Posted by on Sep 8, 2014 in Portfolio

Mobile Marketing Expertise: Bob Bentz

Mobile Marketing Expertise: Bob Bentz

The following information was provided to a series of questions from a trade show that ultimately hired me to be a speaker.  I thought it might be helpful to those of you seeking an experienced mobile marketer for your upcoming event. I have been involved in mobile marketing since its infancy.  In the late 1990’s, mobile marketing in Europe was about 3 years ahead of North America.  By virtue of my company having an office in the United Kingdom, Ireland, Czech Republic, and Slovakia, I was made aware of the industry long before most Americans. In 2002, based on success we had seen in Europe, we began one of the first ringtone businesses in the USA.  Four years later, this business was sold to a publicly traded company in Canada.  Based on that experience and knowledge gained, I began working with companies to provide mobile marketing agency solutions. In October, 2013, our company sold its Cars2Go business to publicly traded AutoByTel.  Cars2Go is a suite of mobile marketing solutions...

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Posted by on Jan 15, 2014 in Portfolio

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing: The Most Powerful Medium Ever Invented

Mobile Marketing is the most powerful medium ever invented. — New York Times It’s been several years since The New York Times first made this statement, but it’s finally starting to come true. My company, Advanced Telecom Services (now known as ATS Mobile), has been in the business of mobile marketing since 2006.  Our entrance into the mobile business was a unique one — custom ringtones on your mobile phone. In 2002, I visited the London office of ATS and learned about a new phenomenon in the UK called ringtones.  At the time, the UK was about three years ahead of the USA in terms of mobile use.  We missed that market in the UK, but I vowed that we would not miss it in the US.  Our ringtone sites grew to over 60,000 members per month each paying $9.99 per month to obtain up to ten ringtones and five cell phone wallpapers. When we sold the ringtone business in 2006 to a publicly traded company in Ottawa, we...

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Posted by on Dec 29, 2013 in Portfolio

Mobile Marketing Consultant

Mobile Marketing Consultant

Available for Interviews and Speaking Engagements Bob Bentz is an experienced business owner that is available for interviews and speaking engagements in the field of mobile marketing and IVR. Bentz has over 30 years experience in media, advertising, mobile marketing, internet marketing, and SEO. The purpose of his efforts are to gain exposure for ATS Mobile and link building. Please contact Bob Bentz if you need an expert interview or quote for an upcoming...

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Posted by on Dec 13, 2008 in Portfolio

Why I Started BobBentz.com

Why I Started BobBentz.com

For many years now, I have owned the domain BobBentz.com.  Until now, it has simply forwarded to my Linked In page. I purchased the domain just to protect it from somebody else, but I never put an actual site up on it until now.  The reason being is that I was concerned that it would appear to be conceited to have a personal website, although I do know many people in the internet marketing business do have one. One of the side benefits of this site is that a non-technical person like myself can experiment with doing some technical web work, even if it is just a WordPress template.  I can also do some experiments with my part-time passion of search engine optimization (SEO). In fact, the graphic attached to this post is actually my original idea for the banner that you see above.  As you can see, however, I didn’t make it the right size so here it sits on this post.  I’m learning. The goal of the...

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