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Posted by on Sep 8, 2014 in Portfolio

Mobile Marketing Expertise: Bob Bentz

Mobile Marketing Expertise: Bob Bentz

The following information was provided to a series of questions from a trade show that ultimately hired me to be a speaker.  I thought it might be helpful to those of you seeking an experienced mobile marketer for your upcoming event. I have been involved in mobile marketing since its infancy.  In the late 1990’s, mobile marketing in Europe was about 3 years ahead of North America.  By virtue of my company having an office in the United Kingdom, Ireland, Czech Republic, and Slovakia, I was made aware of the industry long before most Americans. In 2002, based on success we had seen in Europe, we began one of the first ringtone businesses in the USA.  Four years later, this business was sold to a publicly traded company in Canada.  Based on that experience and knowledge gained, I began working with companies to provide mobile marketing agency solutions. In October, 2013, our company sold its Cars2Go business to publicly traded AutoByTel.  Cars2Go is a suite of mobile marketing solutions...

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Posted by on Aug 23, 2014 in Baseball

Travel vs. Local Baseball: Which Should I Play?

Travel vs. Local Baseball: Which Should I Play?

I’ve been a baseball coach for over twenty years.  Most years, I coached a local team, an all-star team, and a travel team.  So, I’m not biased one way or the other.  I see the value in almost every level of baseball. Today, there are many threats to baseball.  The recent success of the Taney and Jackie Robinson Little League teams are exceptions to the rule; kids in the inner cities are not playing baseball like they used to with some notable exceptions.  Another threat is the growing popularity of lacrosse.  I, for one, live in a town where the number of lacrosse players (especially girls) that go on to play in college is simply amazing.  Some that aren’t even high school Varsity starters end up playing in college!  And, there is a feeling in the local baseball community that baseball and softball are second class citizens to the lacrosse programs, thus making lacrosse a very attractive option for the best local athletes. Over the years that I’ve coached,...

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